Last updated: 9 August 2026
This policy explains how Digital Platforms Ltd collects, uses, shares and protects your personal data when you use GenArena, and the rights you have. We are the "data controller" for that data under UK and EU data protection law.
GenArena is operated by Digital Platforms Ltd, a company registered in England and Wales under number 17087275, with its registered office at 3rd Floor, 86–90 Paul Street, London, EC2A 4NE. We are registered with the UK's Information Commissioner's Office (ICO) under registration number ZC201671. For any privacy question or request, contact us via our contact form.
We use your data for the purposes below, each relying on a legal basis under the UK GDPR / EU GDPR:
| Purpose | Legal basis |
|---|---|
| Create and run your account and provide the Service | Performance of a contract |
| Show, deliver and personalise content and features | Contract / legitimate interests |
| Send push notifications and service emails you've enabled | Consent / legitimate interests |
| Count votes, rank entries and run the weekly leaderboard | Performance of a contract |
| Keep GenArena safe — moderation, abuse and fraud prevention, security, and age assurance | Legitimate interests / legal obligation |
| Diagnose problems and improve the Service | Legitimate interests |
| Respond to your messages and support requests | Legitimate interests |
| Comply with the law and respond to lawful requests | Legal obligation |
Where we rely on legitimate interests, we have balanced those interests against your rights. Where we rely on consent (for example optional notifications), you can withdraw it at any time without affecting processing already carried out.
GenArena is a place to share media that was made with AI tools, but we do not generate it for you — there is no model, prompt box or chatbot in the app. You create your work wherever you like and upload the finished file, so your prompts and your generation history stay with whichever tool you used and are never sent to us.
We do use automated tools to help detect content that breaks our rules, and to rank entries on the leaderboard. We do not make decisions that produce legal or similarly significant effects about you based solely on automated processing without a way to seek human review — you can contact us to query a moderation action.
We do not sell your personal data. We share it only with service providers ("processors") who help us run GenArena, and only as needed. These currently include:
That list is short on purpose, and it is the whole list. We do not use an analytics SDK, an advertising network, or a third-party AI provider.
We may also disclose data if required by law, to enforce our terms, or to protect the rights, safety and property of GenArena, our users or the public. If our business is reorganised, merged or sold, data may transfer as part of that, subject to this policy.
Some of our providers are located outside the UK and European Economic Area (for example in the United States). Where we transfer personal data internationally, we rely on an appropriate safeguard — such as a UK "adequacy" decision, the UK International Data Transfer Agreement or Addendum, or the European Commission's Standard Contractual Clauses — so that your data receives an equivalent level of protection. You can ask us for more detail using the contact details below.
We keep personal data only for as long as we need it for the purposes above. In general, we keep your account data while your account is active. When you delete your account — from within the app or via our account & data deletion page — your account is deactivated on receipt and we permanently delete or anonymise your personal data within 30 days, with residual copies leaving rolling backups within 90 days. We keep certain information beyond that only where we must, to meet legal, tax, security, or dispute-resolution obligations.
We take appropriate technical and organisational measures to protect your data, including encryption in transit, access controls, and storing credentials securely. No online service can be completely secure, but we work to protect your information and will notify you and the regulator of a serious breach where the law requires.
Under UK and EU data protection law you have the right to:
You can exercise many of these directly in the app (for example editing your profile or deleting your account), or request account and data deletion on our account & data deletion page. For anything else, use our contact form. We will respond within the time the law allows (usually one month) and will not charge you unless a request is excessive.
GenArena is not for children under the applicable minimum age — 16 in the UK, Isle of Man, Jersey and Guernsey, and 13 (or higher where local law requires) elsewhere. We do not knowingly collect data from anyone under that age. If you believe a child has given us personal data, contact us and we will delete it.
This website uses Google Analytics to count visits and see which pages people read. It sets a first-party cookie and sends Google a record of the page you viewed along with technical details such as a truncated IP address, so we can tell whether the site is working. We use it for audience measurement only — it is not linked to your GenArena account, and we do not use it to build an advertising profile or to follow you to other websites. You can opt out with Google's browser add-on or your browser's own cookie controls.
The app is different: it carries no analytics SDK at all. It stores data on your device (such as a secure login token and local preferences) to keep you signed in and remember your settings, and nothing else. GenArena does not track you across other companies' apps or websites, and does not use advertising identifiers such as the IDFA. There is no advertising in the app or on this site.
We may update this policy from time to time. If we make a significant change, we will give you reasonable notice (such as an in-app notice or email) and update the "last updated" date above.
For any privacy question or to exercise your rights, contact us via our contact form or write to the registered address below.
If you are unhappy with how we handle your data, you can complain to the UK's Information Commissioner's Office (ICO) at ico.org.uk. If you are in the EU, you can complain to your local supervisory authority. We'd appreciate the chance to address your concern first.
GenArena is operated by Digital Platforms Ltd, registered in England & Wales (company no. 17087275), 3rd Floor, 86–90 Paul Street, London, EC2A 4NE.